Introducing the book—which was adapted from her blog post of the same name—Eddo-Lodge describes how, in attempting to raise issues of race and racism in progressive circles, she received reactions trying to shut down her argument. Talking about the idea of colour blindness, in which issues of racism are avoided by ‘not seeing race’, the author also describes how much of the narrative around race and civil rights looks to the US, at the cost of overlooking black British history.